EDWARD GUTIERREZ

CES '08: bds mktg

Designed as the 2008 Consumer Electronics Show campaign for bds mktg - a retail marketing agency. I built a campaign themed as a revolution against mediocrity; presenting a manifesto for what retail marketing should be. Inspired by the Bauhaus school of design and socialist heroism, compositions included an interactive "Revolutionizing Retail" website, manifesto booklet, whisper campaign, email blasts, postcards and a complete change of company tagline to "Revolutionizing Retail." This Campaign was a 2009 Finalist for the "Stevie" American Business Award for Marketing Campaign of the Year.