Channel Partners was launched as a separate, branded service set by bds mktg in 2008 offering merchandising, assisted selling and other marketing services based around capacity models. The goal was to distinguish Channel Partners amongst a highly-saturated market of merchandising companies. I created the company's misison, vision and values: "A Higher Standard Exists". I crafted branding to capture the idea of Channel Partners as an invisible center around which client, retailer and shopper needs were kept in dynamic balance. Branding included logo design, business card, subsidiary tag, topline brochure, letterhead, and website design.