The "Know Your Jawbone" campaign's primary focus was increasing attachment rates to mobile device sales. Focused around training, this campaing reached out to sales associates in major electronics stores. Associates received a launch kit including postcards, premiums and instructions to register for the program. The campaign promoted online training through Retail Access and a points-earning mobile app (The Jawbone Face-Off) to support training efforts and award prizes. Designs included an online training site, mobile app, postcards, stickers and a campaign launch kit.