MAGIC '07: bds mktg

Designed as the 2007 MAGIC Trade Show campaign for bds mktg - a retail marketing agency. This campaign revolved around lifestyle imagery capturing unconventional people expressing their unique style with punchy phrases motivating potential customers to speak out, try an unconventional approach and distinguish themselves from the pack of competing businesses. The campaign included booth graphics, banner stands, a custom-made, grommetted multi-page brochure, an email blast campaign and a kit of premiums and collateral mailed to select clients.