Visionary creative director with over
a decade of professional experience
in print, web and interactive design.

EDWARD GUTIERREZ

VISIONARY CREATIVE DIRECTOR

Creative director, design project manager, product developer, user experience (UX) designer, with over 15 years of professional experience in graphic design, photography, illustration, typography, interactive and web design.

PROFESSIONAL SKILLS

Efficient project manager and coordinator of in-house creative teams with outsourced contractors

Intuitive predictor of future social trends with instinctive understanding of market direction

Creative collaborator of unconventional ideas and cutting-edge designs

Effective designer of user experience, workflows, information architecture, taking into account usability and social demographic targeting

Experienced director of web designs, taking into account technical limitations, database integration, user experience, dynamic elements and a thorough understanding of HTML and CSS

Dynamic art director in print, corporate branding, small to large-scale marketing campaigns, web design, interactive design, mobile application design, exposition graphics and publications

Professional expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver, Flash, Acrobat) HTML (including HTML5), CSS (versions 2 and 3), MS Office, Windows, Mac OS and preflighting for offset press, digital, spot color, 4 color printing and more

Powerful public speaker, communicator, copywriter and professional client-facing contact

WORK EXPERIENCE AND ACCOMPLISHMENTS

3/2006 – Present
Art Director • BDS Marketing, Inc., Irvine, CA

  • Finalist for the American Business Award "Stevie" for Best Marketing Team in 2008 (Sam's Club National Training) and for Best Marketing Campaign in 2008 (Revolutionizing Retail for bds mktg)
  • Designed a cutting-edge marketing campaign for the 2007 CES tradeshow that resulted in contracts with Microsoft, Sony, Canon and Time Warner Cable
  • Streamlined the creative department's procedures including development of an iterative creative process and implementation of the AGILE software development process for web-based projects
  • Directed the creation of mobile game and online learning platforms to extend company’s training services beyond conventional in-person training
  • Redesigned the company's brand perception successfully generating industry buzz, helping it to stand apart from competitors, shifting the company's perception from an execution model to a consultative model
  • Directed the redesign of the company’s three websites for search engine optimization and for target demographic usability increasing client lead generation by 60% over the course of the following year

2/2003 – 7/2005
Creative Director • Skyhound Internet, Long Beach, CA

  • Redesigned visual presentation of a major monthly subscription, content-driven website resulting in a 35% rise in new subscriptions and renewals
  • Redesigned and created several small business websites including South Coast Publishing, FOLBA.org, The Jones Company, Turret House and others
  • Streamlined the design process, clarified client communication channels and pushed the business into new advertising methods resulting in a doubling of clientele

3/2000 – 5/2002
Web Designer • Kore Partners, Newport Beach, CA

  • Managed the creation of PlanetHotWheels.com for the Mattel toy company including direction of their internal art team, adhering to COPPA compliance laws, technological limitations and marketing campaign integration
  • Led the design team in the creation of an intranet and website for MyPotential.com including the creation of an internal-use, browser-based content creation tool
  • Led the integration of usability workflows and interactive design into company’s website development process, assuring websites were intuitive and effectively designed
  • Designed the corporate identity and branding for six different start up "dot com" companies and integrated their new looks into their websites

Continual
Freelance Designer • Self-employed

  • Designed a quarterly newsletter and direct mail brochures for the luxury Baccarat Wailea Residences, Maui Hawaii
  • Worked as a set dresser for the reality television show Rockstar:INXS including duties of carpentry, scenic painting, floral arrangement, decor of interior and exterior spaces for camera-ready presentation
  • Designed Samsung's marketing campaigns, advertisements and exposition showcase for COMDEX 2003

EDUCATION

5/2000
Bachelor of Fine Arts in Art/Graphic Design - California State University Fullerton